Effective Date: August 18, 2025. This Privacy Policy may be modified from time to time.

This website www.nooneforgotten.ca (the “Site”), is operated and owned by Shoppers Drug Mart Inc. (“Shoppers”, “we” or “us”). Shoppers is committed to protecting the privacy, accuracy, and security of the personal information that you choose to share with us when you visit or use the Site, complete any online survey, or otherwise interact with our digital services (collectively, the “Services”).

We are committed to complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) in our collection, use, and disclosure of personal information.

By visiting or using our Site, submitting forms, accessing our Services or otherwise providing us with your personal information, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. Your actions in navigating our site, interacting with its features, or choosing to provide personal details serve as an indication of your consent for us to collect, process, and use your information in accordance with applicable laws and regulations. If you do not agree with these terms, please discontinue use of our website and do not submit any personal information.

We limit our collection of personal information to what is necessary for the purposes identified in this policy. Our legal basis for processing personal data includes: (1) explicit consent from users when they provide information, (2) performance of a contract or service, and (3) compliance with legal obligations. We do not collect or use personal information for purposes other than those specified at the time of collection, unless we have obtained additional consent or as required by law. We do not sell any personal information.

We will handle policy updates by posting the revised policy on our website and updating the “Effective Date” at the top of this Privacy Policy. By continuing to use our Services after the effective date of any privacy policy changes, you acknowledge and agree to the updated terms. If you do not agree to the changes, you should discontinue your use of our Services.

How we protect personal information

1. 1. We only collect personal information necessary to operate the Site, administer optional surveys, and improve user experience. We identify the purposes for collection at or before the time we gather information, and we do not subsequently use personal data for a new purpose without obtaining additional consent or as otherwise permitted by law.
   2. We may collect personal information users provide us when they contact us through various methods, which may include: name, email address, phone number, and other contact details shared through our Site contact form, email, phone calls, or in-person interactions when interacting with our Services.
   3. We may collect the minimum amount of information needed to establish and maintain our Services, conduct surveys and advocacy campaigns, establish program relationships with an individual. Personal information collected may include, but is not limited to:
      
      1. contact and identification information, such as name, address, telephone number and email address;
      2. information or submissions in relation to participation in surveys, online campaigns, programs, or promotions;
      3. personal information that was not requested but was voluntarily given to us; or
      4. other personal information used for purposes that a reasonable person would consider appropriate in the circumstances.
   4. With consent, we may send promotional emails to keep users informed of our developments and Services. Each email features the option to unsubscribe from receiving these emails at any time. You can withdraw your consent at any time.
   5. We obtain your explicit consent through affirmative actions, such as checking a dedicated consent box, clicking a consent button, or providing a clear, unambiguous electronic signature. These actions ensure that you actively and intentionally agree to our information processing and sharing.

Where and how long we keep personal information

We generally hold personal information on secure servers located in Canada. Exceptionally, personal information may be held in the U.S. Where personal information is held in the US, it may come under the application of US law.

We retain personal information only for as long as it is necessary to fulfill the purposes for which it was collected, unless longer retention is required by law. Survey response data is generally retained in identifiable form for twelve (12) months from collection, after which it is aggregated or de-identified for long-term statistical analysis unless a longer period is required by law.

Cookies and similar tracking technologies remain on your device according to their individual lifespans (session-based or persistent). You may disable non-essential cookies through your browser settings; doing so may affect Site performance but will not block access to core content.

How we keep personal information secure

The security of personal information is important to us. Although we cannot guarantee 100% security, we use reasonable and appropriate security measures to protect personal information against unauthorized use, loss, access, modification, destruction or disclosure while it is in our custody or under our control. These measures include physical, organizational, and technological measures. Physical measures include secure work areas, and technological measures include encryption, firewalls, anti-virus, and system security monitoring. Organizational measures include access controls to limit access to personal information to those employees, contractors and agents who have a business need to know.

Our Site may contain links to third-party websites that are not operated or controlled by us, and we bear no responsibility for the privacy practices of those websites. Users accessing these external links should review the privacy policies and terms of service provided by those third-party sites, as their practices may differ from ours.

Disclosure of information

We do not disclose personal information except:

1. With Consent. We may share information with partner organizations or media outlets only when you have expressly agreed (e.g., by selecting a checkbox authorizing disclosure of your comment).
2. With Service Providers. We engage reputable third-party vendors for website hosting, data analytics, and email delivery. They receive only the information necessary to perform their services, must protect it by contract, and are prohibited from using it for any other purpose.
3. For Legal Reasons. We may disclose information to comply with a court order, or other lawful request, or to protect our rights, property, or safety.
4. In Aggregate or De-identified Form. We may publish statistics that do not identify any individual.

 

Surveys

Participation in any survey on the Site is completely voluntary. You are free to answer all, some, or none of the questions and may close the pop-up without responding.

Survey data helps us gauge public awareness of our community programs, measure the effectiveness of educational content, and guide future Services philanthropic efforts. Results are analyzed in aggregate; we do not use survey answers to target marketing to specific individuals, nor do we attempt to re-identify respondents.

You give explicit consent by completing any survey and clicking the “Submit” button. The Survey includes a description of how we will use the survey data and a link to this Policy for more details. If you do not consent, simply close the survey.

Survey responses are aggregated for internal reporting and may be summarized in public communications without revealing any personal identifiers.

Your submitted contact details, including names, email addresses, and postal codes, may also be used to inform you of future surveys, advocacy initiatives, campaigns, or other related content that we believe may be of interest. These communications may take the form of emails, newsletters, or other outreach methods. We reserve the right to reach out at a later date to invite you to participate, support, or otherwise engage in additional surveys. You will always have the option to unsubscribe or opt out of these communications by following the instructions provided in the messages or by contacting us directly.

Questions and contact information

For individual requests to access personal information or to express concerns about protection of personal information please contact info@nooneforgotten.ca. Users have the right to opt-out of data collection and processing at any time. To exercise this right, please contact us at info@nooneforgotten.ca.

Complaint mechanisms also exists with national privacy authorities.